Fello 3.0 – Smarter Lead Nurture for Real Estate Agents
If you’ve ever felt like your database is a goldmine you just don’t have time to dig into, Fello 3.0 is the tool I’d hand you first. It’s not another CRM — it’s a layer of AI and automation that sits on top of what you already use, helping you spot the right people to call, the right conversations to have, and the right time to have them.
What is Fello?
Fello is an AI-powered lead engagement platform built specifically for real estate teams and brokerages. It integrates directly with your CRM and uses real-time data and behavior tracking to identify when someone in your sphere or database might be ready to sell or buy.
Think of it like a personal assistant that quietly watches for signals — and taps you on the shoulder when it’s time to reach out.
Why I Recommend It
I’ve seen countless agents let warm opportunities slip because they didn’t have the bandwidth to constantly monitor their database. Fello solves that.
Here’s why it’s worth your attention:
Real-time alerts: Know instantly when someone in your database is showing signs of making a move.
AI “Ask” feature: Summarizes lead history and engagement so you can pick up the conversation confidently.
Built-in campaigns: Email, postcards, and marketing flows you can turn on without building them from scratch.
Leaderboard & optimization score: Keeps you (and your team) accountable and sharp.
The agents and teams who embrace tools like Fello aren’t just more efficient — they consistently get more listings without spending more hours.
How Agents Can Use Fello
Revive “dead” leads: Let Fello surface the people you forgot about but who are suddenly active again.
Win listing appointments: Show up prepared with context on what your lead has been engaging with.
Run smart marketing: Use the built-in campaigns to stay top-of-mind without manually building content every week.
Coach your team: The leaderboard shows who’s maximizing the platform — and who needs a nudge.
Get Started with Fello
I recommend starting with a quick demo to see how it plays with your current CRM and lead sources. The setup is straightforward, and you can be running campaigns and getting alerts within a day.